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Humboldt-Universität zu Berlin - IRI THESys

Beate Richter

Integrated marketing strategies for innovations of sustainable land management


  • Food marketing, market research and producer-consumer-relationship
  • Innovation system for food security
  • Food waste Management


"The interdependence of ecological, economic and sociocultural requirements of land management needs holistic innovations, which require integrative and transdisciplinary action and constitute challenges for future marketing strategies." Beate Richter

Beate Richter is a researcher in the project “ginkoo” within the research group “innovative sustainable land management” at IRI THESys.

2010 she received her master degree in agricultural economics at Humboldt-Universität zu Berlin and worked afterwards on a project about use of biomass in horticulture for Zentralverband Gartenbau. From 2011 to 2016 she operated in the field market research for Agrifood Consulting, a spin off of the chair “Marketing for Food and Agricultural Products” (Prof. Dr. Spiller) at Georg-August University Göttingen.

Since January 2017 Beate is working on marketing strategies for innovations in sustainable land management at IRI THESys.